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An high tech cellar for fine wines

'Wine' Roland Mucciarelli
3 min readJan 7, 2021

A high-tech cellar has been built in Bavaria, dedicated to the conservation and management of fine wine bottles. Unger Weine was founded by Michael and Wulf Unger in 1993 and operates in the high-end wine trade. Among their clients are four-star restaurants, yachts, millionaire collectors.

High-end wine trade and conservation

In 2007 Unger Weine built a warehouse for the conservation of its own wines, but the growth of the trade in high-level labels soon made small his cellar. So in 2015 the two brothers decided to build a high-tech cellar dedicated to conservation in Frasdorf, near Munich, Germany. Fine wines need the right counterfeit systems, as I wrote in this post, but not only. The technology sector for cellars and for the conservation of wine is growing already since some years.

The warehouse is 5,000 square meters large, a depth of 12 meters; designed by architect Peter Höflinger, the excavation alone took more than 8 months. This high-tech cellar contains bottles that would widen the eyes of any wine connoisseur, for instance 100-year-old Premier Cru or more modern, but no less expensive, Californian Screaming Eagles.

After that many Unger Weine’s customers own up to 500 cases of wines, so conservation and management techniques are of fundamental importance.

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'Wine' Roland Mucciarelli
'Wine' Roland Mucciarelli

Written by 'Wine' Roland Mucciarelli

Blogger+Podcaster about wine and technology driving Wine Business at the next level

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