DTC is streaming, not broadcast

Wine consumption habits changed in these two years of pandemic, and the data are especially important for Direct To Consumer, ie the direct sale of wine. There is no doubt that this will be the next trend.

Sales report: broadcast

To find out about shopping habits, you need buyers, study their habits and then offer the best product for them. And the more customers make their choices, the clearer their consumption habits become; Wine Clubs make their offers based on these criteria.

Of course there are reports such as Wine Market Council (WMC) reported by Wine Business. According to this survey of wine consumers, 41% are not very interested in the wine ingredient list; even 44% of wine lovers have an equally low level of interest in the vine cultivation method. The way a wine is produced is a bit more interesting with only 33% of respondents saying they have a low interest in the subject.

More than a third of them buy wine only to discover that it tasted different from what they imagined. Most of the time the consumer searches for wine directly on Google while in front of the shelf. Often this leads them to the Facebook group or the Instagram account of a winery.

Another interesting report on wine consumption habits is that of the Vinitaly-Nomisma Wine Monitor Observatory…