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NFT and wine: the end of the love?

'Wine' Roland Mucciarelli
3 min readSep 1, 2023

The initial enthusiasm has also disappeared for NFTs and now perhaps we will begin to see something interesting. Generally it always works like this, an initial period in which a lot of people throw themselves into the sea of innovation, with a lot of enthusiasm and money to spend, perhaps taking advantage of some European fund.
Now someone is starting to think about how to seriously use this technology, and the blockchain behind it of course. For example Samuel Falic, co-founder and president of Blockbar which is a digital platform for the sale of luxury wines, spirits and spirits, all registered on the blockchain.
Blockbar is both a marketplace and a company that offers storage, logistics and insurance services for collectors’ spirits and wines. According to Falic, NFTs will be a revolution like that of credit cards and will follow the same evolution, at the beginning only a few use them and then they can no longer do without them. Naturally, NFTs are a completely new technology, or rather, the use made of a consolidated technology such as that of the blockchain is new. And just as happened with credit cards, a sector where initially there were many scammers and unclear situations, even for NFTs it is eventually becoming more convenient to use them legally than the other way around. In short, the forecast is that in four or five years we will use NFTs with the same ease with which we use credit cards today.

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'Wine' Roland Mucciarelli
'Wine' Roland Mucciarelli

Written by 'Wine' Roland Mucciarelli

Blogger+Podcaster about wine and technology driving Wine Business at the next level

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