Online Wine Tastings and How To use them now
Many of us, in these times, learned to use video call platform to show good and services and definitely remaininig close to our customers. Not only advanced industries used this technology, but great vineries and little ones, as well.
This pandemic pushed to use technology we can no more call ‘new’, because video call and video platform aren’t new. What’s new is the wine business approaching to these systems. It’s a good thing, of course. Until now wine industry didn’t use digital technology in large scale: time in vineyard is slower than that.
DTC (Direct To Consumer) has improved itself thanks digital platforms, by growing wine clubs and e-shops systems. Now, wine business must not miss opportunity they learn. But, how to continue using digital technologies we learned to use?
Loyalty: you catched your customers, they now became your fans; I hope you asked them their email address. If so, let’s build your newsletter and let’s prepare you for the next step
Calendar: well, your fans now know you play video tasting. Don’t you want to leave them alone, right? Let’s schedule your next event, another tasting online, a round through rows, your new barrel.
Content: yes, content, content, content. Video content, podcast content, Instagram content, but a quality one. Think about your story and tell it. Search a nice videomaker, or podcaster, and leave they make their job.
Packaging: cure the background in your video, the light, the audio. Your fan thanks you.
Don’t forget what your learned in this time, digital technology can be the accelerator for your wine business. Finally.
(translated from my blog https://webinvigna.it/degustazioni-virtuali-e-come-continuare-ad-usarle/)
