Rules about wine

'Wine' Roland Mucciarelli
4 min readNov 9, 2022

Really did EU WHO say to reduce the amount of wine in Europe? Well, they didn’t.

The fact: the European section of the WHO (World Health Organization) has provided indications to reduce alcohol consumption by 10% by 2025. The final document, approved by all delegations, including Italians, is entitled “European framework for action on alcohol 2022–2025

To do this, according to the WHO, it is necessary to act on a decrease in advertising, the indications on the label, an increase in taxation.

These indications, reported an article by Il Sole 24 Ore, are in contradiction, with a May document, produced by the European Parliament’s Cancer Plan commission (BECA), which rejected the concept of ‘no safe level’ for wine. Actually, the document says just that, but this point wasn’t approved by EU Commission. According to this principle, there is no minimum level that is not harmful to health. Among other things, the WHO document doesn’t mention wine but simply alcohol, and therefore all the drinks that contain it: beers, alcoholic drinks, spirits and of course wine. So the first piece of news to put back in the right place: the WHO has not attacked wine and wine-producing countries, it is giving indications to push to reduce the consumption of alcohol.

It is not a trivial distinction, but here in Italy we only see wine, and therefore we write…

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'Wine' Roland Mucciarelli

Blogger+Podcaster about wine and technology driving Wine Business at the next level