The Ponzi’s scheme of Bordeaux Cellars

'Wine' Roland Mucciarelli
7 min readMay 24, 2023

The Ponzi scheme always seems to be the best way to set up a scam. Whether it’s treasury bonds, bitcoins, or bottles of wine, the method invented by Charles Ponzi almost a century ago is always the most widely used by scammers. Look at what Bernie Maddoff did in the early 2000s.

It is a method that works, and initially the first customers can make some money. At some point they decide to get out and there is no more money, no more bonds, no more bitcoins or no more bottles of wine. The scheme is simple, you take money from new investors and use it to pay dividends to others. When so many demand their capital back, the system collapses and the originator usually runs away with the purse.

In the 1980s Stephen Burton was a 20-year-old from Tunbridge Wells in Kent, UK, with a passion for wine. He wrote on his Linkedin profile that he received his first bottle of Latour 1961 when he was only 21 years old, and that he had a private collection of more than 5,000 bottles.

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In 2009, he created Bordeaux Cellars, a company for trading fine bottles, operating as a broker between London and Singapore, where the company’s two divisions were based. Along with Burton was his friend James Wellesley, also a native of Tunbridge Wells, and the purpose of the company was to facilitate collectors…

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'Wine' Roland Mucciarelli

Blogger+Podcaster about wine and technology driving Wine Business at the next level