The real wine digital innovation is talking to the wine lover

Image by Andrea Piacquadio on Pexels

It seems that to add a few words to talk about digital innovation in wine, for example digital, technology, maybe blockchain, it is enough. Eventually, as usual with overused words, they lose their meaning. What is the point of talking about digitization when at most wineries put a few posts on Facebook or Instagram? What is the point of telling that a winery is technological only…